First Look
Free · 3 business daysThe question it answers: how does this business read from outside?
No data, no call, nothing to prepare – a link is the whole ask. We read what a prospective client reads: the website, the social feeds, the review record, and the nearby practices competing for the same person.
What the owner got back: one page saying the clinic reads exactly like the alternatives around it, and that the client it would most like to attract has no way of telling it is for her. True, useful and free – and silent on which clients actually pay the bills, because that is not visible from outside.
Growth Snapshot
within 7 days · one question, answered from your own recordsThe question it answers: which clients do I make money on?
The first step where we see inside the business. The booking export – 843 clients and $438K across 12 months – cleaned by us and grouped by the job each client came to solve. 7 segments, ranked by what one client in each is worth over that window. This table is the deliverable, not a summary of it.
| Segment | Clients | Share | Visits / client | Avg ticket | 12-mo value |
|---|---|---|---|---|---|
| Prenatal | 39 | 5% | 6.8 | $125 | $850 |
| Athletes | 109 | 13% | 5.5 | $118 | $649 |
| Postpartum recovery | 52 | 6% | 5.4 | $120 | $648 |
| Seniors (mobility) | 143 | 17% | 5.9 | $105 | $620 |
| Office / desk workers | 278 | 33% | 4.3 | $108 | $464 |
| Infant chiropractic | 83 | 10% | 4.8 | $95 | $456 |
| General wellness | 139 | 16% | 3.2 | $100 | $320 |
Swipe the table to see every column
What the owner left with: the biggest segment is not the best one. Office / desk workers are the largest group on the list – 278 clients, 33% of the base, $464 each. The most valuable client sits at the top instead: Prenatal, worth $850, but only 39 of them – 5% of the base. The acquisition budget was chasing the larger number.
Growth Audit
within 30 days · the full engagementThe question it answers: what do I do about it, and what is it worth?
The Snapshot ranks segments. The audit follows the path each one walks – which door a client came through, where she goes next, and what that whole journey is worth – then sizes the market, checks the schedule can carry it and prices three scenarios on contribution margin.
What the owner left with: the clinic's most valuable door was the one only 20% of its maternal clients used, a 90-day plan to change that, and a day-90 appointment to check the plan against what actually happened.